2025 EDITION
Blue Friday
Blue Friday is an initiative pioneered by a group of businesses as an alternative to Black Friday. All participating businesses pledge to donate a percentage of sales from Blue Friday to support ocean conservation projects.
giving purpose to purchases.
What is Blue Friday?
Our mission is to change the conversation around Black Friday and give people the ability to both shop and also make a positive impact. Our brand partners dedicate a percent of sales to ocean conservation and we put that money to work on measurable, impact driven projects. By supporting our partners on Black Friday, you're supporting ocean conservation.
2024 Project
North Island Plastic Removal
In partnership with Living Oceans we removed a total of over 7,500 pounds of marine debris from the Pacific Ocean shores.
Past Projects
2023: North Island Marine Debris Removal
In 2023 Blue Friday continued our partnership with Living Oceans raising $32,000 and directly funding the removal of over 8,000 pounds of plastic debris from the Pacific Ocean shores.
2022: Scott Island Marine Debris Removal
In 2022 we partnered with Living Oceans to fund the removal of plastic waste from critical and inaccessible coastline in British Columbia. Funding clean ups and helicopter extraction of thousands of pounds of marine waste.
2021: Forget the Foam
We chose to get to the source of the debris by working with Surfrider's Dock the Debris program to replace EPS foam at Tofino's First St. Dock. We smashed our $12,000 goal by raising $42,000! Additional funds were used to replace the foam at the Big Tree Trail Dock on Meares Island.
2020: Seabin Installation
Uncertain if Blue Friday would run due to the pandemic, businesses came together to raise $9,000 to install another Seabin. A study by UVic showed that they majority of the debris being collected was EPS Foam.
2019: Seabin Installation
Seabins are designed to skim the water and can remove up to 1.5 tonnes of marine debris each year. Blue Friday raised $15,000 to install 2 Seabins in the North Saanich Marina on Vancouver Island.
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