November 25, 2022

Blue Is The New Black.

This Black Friday shop at the participating local brands and know your purchase is directly responsible for removing plastic from the Pacific Ocean.

$66,400 raised for the oceans to date

Action for the Oceans

Blue Friday is an initiative pioneered by a group of small businesses as an alternative to Black Friday. All participating businesses pledge to donate a percentage of sales from Blue Friday to support ocean conservation projects.

Blue Friday is giving purpose to people’s purchases.

At Blue Friday we understand you can’t just stop buying things. “Black Friday” is as much about accessibility for some as it is about overconsumption for others. Our mission is to change the conversation and give people the ability to still shop and also make a positive impact.

Shop Brands

What We Do

Unite the Collective

Blue Friday is a collaboration of brands and consumers working together.

Disrupt the Norm

The initiative aims to disrupt the mass consumerism of Black Friday & change the conversation.

Use Power for Good

Give people the opportunity to use their $$$ for good and have a positive impact.

An estimated 8 million tonnes of plastic enters our oceans each year. Mass consumerism and overconsumption is the driving force of this epidemic. Blue Friday is changing the outcome of the World’s biggest shopping day.

2022 Projects

Each year we fund a specific project that has a tangible and measurable impact on ocean conservation.


Marine Styrofoam Processing Facility

with Surfrider Pacific Rim

Learn More


Scott Island Marine Debris Removal

with Living Oceans

Learn More

Past Projects

2019: Seabin Installation

Seabins are designed to skim the water and can remove up to 1.5 tonnes of marine debris each year. Blue Friday raised $15,000 to install 2 Seabins in the North Saanich Marina on Vancouver Island.

2020: Seabin Installation

Uncertain if Blue Friday would run due to the pandemic, businesses came together to raise $9,000 to install another Seabin. A study by UVic showed that they majority of the debris being collected was EPS Foam.

2021: Forget the Foam

We chose to get to the source of the debris by working with Surfrider's Dock the Debris program to replace EPS foam at Tofino's First St. Dock. We smashed our $12,000 goal by raising $42,000! Additional funds were used to replace the foam at the Big Tree Trail Dock on Meares Island.


Get Updates

Sign up to recieve emails about when Blue Friday launches, how much we raise & environmental progress we've made.


Want to go above and beyond shopping participating brands? Donate directly to Blue Friday today.

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Join the Movement

Are you a brand that wants to participate in Blue Friday? Contact us today to learn more.

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