November 25, 2022
Blue Is The New Black.
This Black Friday shop at the participating local brands and know your purchase is directly responsible for removing plastic from the Pacific Ocean.
Action for the Oceans
Blue Friday is an initiative pioneered by a group of small businesses as an alternative to Black Friday. All participating businesses pledge to donate a percentage of sales from Blue Friday to support ocean conservation projects.
Blue Friday is giving purpose to people’s purchases.
At Blue Friday we understand you can’t just stop buying things. “Black Friday” is as much about accessibility for some as it is about overconsumption for others. Our mission is to change the conversation and give people the ability to still shop and also make a positive impact.
An estimated 8 million tonnes of plastic enters our oceans each year. Mass consumerism and overconsumption is the driving force of this epidemic. Blue Friday is changing the outcome of the World’s biggest shopping day.
Each year we fund a specific project that has a tangible and measurable impact on ocean conservation.
2019: Seabin Installation
Seabins are designed to skim the water and can remove up to 1.5 tonnes of marine debris each year. Blue Friday raised $15,000 to install 2 Seabins in the North Saanich Marina on Vancouver Island.
2020: Seabin Installation
Uncertain if Blue Friday would run due to the pandemic, businesses came together to raise $9,000 to install another Seabin. A study by UVic showed that they majority of the debris being collected was EPS Foam.
2021: Forget the Foam
We chose to get to the source of the debris by working with Surfrider's Dock the Debris program to replace EPS foam at Tofino's First St. Dock. We smashed our $12,000 goal by raising $42,000! Additional funds were used to replace the foam at the Big Tree Trail Dock on Meares Island.
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