Take Action
You can make a tangible impact on the ocean.
2025 Beneficiary: Ocean Legacy
This year, all funds raised will support Ocean Legacy, a Vancouver-based organization dedicated to removing and recycling ocean waste, not only in Canada, but globally. The funds will focus on large-scale cleanups along British Columbia’s coast. For every $4 donated, 1 lb of waste will be permanently removed from the Pacific Ocean and processed for recycling at the Ocean Legacy facility in Richmond, BC.
Ocean Legacy's goal is to end plastic pollution. They use an integrated approach called EPIC, which combines Education, Policy, Infrastructure Development, and Cleanup to create technologies, education, and skills training to convert plastic pollution into economic value while collaboratively building adaptable tools with local communities to prevent and clean plastic pollution. Part of this process includes sorting the materials collected, and where possible, reintroducing recovered materials into the circular economy.
Become a Brand Partner
Apply to become a brand partner and join the movement of action-oriented companies aiming to make a real, measurable impact on ocean conservation.
FAQ
Curious About Blue Friday?
Common Questions
We've ansered a few of our most frequently asked questions below for you.
Don't see the answer you need? Feel free to contact us.
Blue Friday takes place on the Friday after American Thanksgiving in November each year. The same day that is traditionally known as "Black Friday".
1. Customers shop at participating brands on Blue Friday
2. Brands donate a portion of their sales to the project or projects selected
3. The project or projects selected for that year are funded!